SAMET, Turkey’s leading brand in the Furniture Accessories sector and one of the prominent names globally, celebrated the latest milestone it had reached in its 52-year journey—shaped by a production philosophy centred on design, technology and innovation—together with its business partners, stakeholders and industry representatives.
SAMET welcomed its business partners from across Turkey at its production facility in the Çerkezköy campus, where it showcased not only its new products but also the new investments that had supported the capacity expansion of its existing portfolio. As the sector’s leading brand, SAMET shared its future vision, reaffirming its commitment to remain a pioneering and innovative force in the industry.
With its more than half-century-long heritage, its steadily expanding international presence and its increased production capacity, SAMET continued to shape the future of the sector. Through investments driven by technology, innovation, sustainability and design, the company reinforced both its leadership in Turkey and its position as one of the strongest global players in the market.
Following the visits to the production facilities, 1,200 guests attended the SAMET Business Partners Gathering. In his speech at the event, Vice Chairman of the Board & CEO Ufuk Kızıltan stated: “For 52 years, we have advanced with a fully integrated system—crafted from end to end—from design to production, from production to marketing models, and ultimately to the user experience, capturing the spirit of the times and utilising all the possibilities of technology. Moreover, we now take great pride and excitement in having achieved success not only in Turkey but also in India, where we began operations last year, including in the field of production.
It gives us great pleasure to share with you the point we have reached through the investments realised at our production facility within our Çerkezköy campus—investments that stand as the strongest indication that, as the sector’s leading brand, we have continued to move forward as a pioneering and innovative company. The success of SAMET is, in fact, a success story we have written together. We are a large family that believes in the same goal and shares the same vision. Every member of this family constitutes an essential link in our brand’s value chain. At this stage of our journey, I wholeheartedly thank you—our companions—for trusting us and for the value you have added to our brand. Together, towards a stronger, more innovative and more inspiring future…” through these words, he conveyed SAMET’s human-centred brand vision across all its processes.
The evening continued with a performance by Gülben Ergen, whose powerful voice and dynamic stage presence provided guests with an enjoyable experience.
