Building Fair - Turkeybuild Istanbul, one of the most important events of the Turkish construction sector, was organised for the 44th time this year. SAMET, which ranks 6th in the world in the furniture accessories sector with its innovative products, took its place in the fair and hosted its visitors. The brand, which attracted great attention with its booth design and innovative products, also hosted a colourful event with designer chats. In the conversation held at the SAMET stand, a brand that aims to "make human life more comfortable and high quality" and a design team that focuses on "providing maximum comfort and quality with its applications" met under the same roof. Kerem Erçin and Mahmut Kefeli from the escapefromsofa design team, Pınar Uçkan, Assistant General Manager of Marketing representing SAMET, and Fatoş Altıntaş, Editor-in-Chief of Art'ı Mekan, moderated the conversation on "The Sign of Human Oriented Design" on Saturday, 26 March with an intense audience. In the conversation where the motto of quality and comfortable life is at the centre, escapefromsofa team discussed human-oriented design and talked about our design, consumption, production preferences and solutions.

Pınar Uçkan, SAMET Marketing Assistant General Manager, took the floor and summarised the value that a brand can add to life: "Especially in recent years, we see that the solutions we offer to people add quality to their lives, perhaps without them realising it. As a furniture accessory brand, we are working to add value to the lives of users in all areas that complement the furniture in terms of aesthetics and work function, whether visible or invisible. We produce drawer systems and hinges that work very well in order to offer a colour in harmony with the furniture in the accessory or to ensure that a child is not affected by the sound of the cabinet opening while sleeping. Without using such a quality product, we often do not know that this is what we actually need." Building Fair - Turkeybuild Istanbul, which transforms the fairground into a competition environment for the exhibitors with its 44 years of experience, showed the value it attaches to its innovative perspective with the Golden Magnet Stand Design Awards. World-famous furniture technical accessories that have been participating in the fair for years manufacturer SAMET, this year, carried its leadership to the stand area and won the first prize.